Letters of Introduction
Should You Look for New Freelance Clients During the Holiday Season?
Note from Jennifer: If you haven’t signed up for my new newsletter GoForth and Freelance, sign up today to get the second issue in your inbox Wednesday. And read my second Weenie (dog) of the Week story about how I helped a dog that literally ran from a burning building find her forever home. Sign…
[Read more...]Customizing Your LOI for Multiple Niches
Note: I’ve realized that I have a lot of content from many years ago that is still very relevant that gets buried in my blog. On Wednesdays I’m going to start publishing an older post that I updated. This is a post from a few years ago that I question that I still get asked…
[Read more...]Survey Results: How Freelance Writers Use Letters of Introduction to Land New Clients
For the first time in at least three years, I dusted off my letter of introduction (LOI) recently and got to work doing cold outreach. I noticed many other writers posting about starting cold outreach after a long break as many of us saw a slow down this summer. So I decided to make sure…
[Read more...]The Five (ish) Sentence Letter of Introduction (LOI)
A few years ago, the head of a content agency told me that he thought an LOI (Letter of Introduction) should be five sentences. I immediately thought, “No way, I can’t convince someone to hire me in five sentences. I need at least double that, maybe even 15 sentences.” I spent about a year thinking…
[Read more...]Why freelance writers shouldn’t dread the “We will keep your information on file” response
Note from Jennifer: Since I know that many of you are focusing on LOIs this month, I wanted to share a post about LOI responses that I continue to find to be true. Last week was one of the highest earning weeks of my career thanks to a business card I gave someone in 2015…
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