Letters of Introduction
How to Find the Best Contact for Your LOI
The most common question writers ask me is “How do you find new clients?” The answer is to brainstorm direct clients and find content marketing agencies in your niches, for starters. But without a doubt, the second question I get is about how to figure out who is the best person to receive your letter of introduction (LOI) and that’s…
[Read more...]Should You Suggest a Specific Project in Your LOI?
At a conference, you sit next to a writer you know from an online forum. You write in similar niches. Based on their personality from their posts on the forum, you are pretty sure that the two of you have a lot in common and could be friends. You turn to the writer and introduce…
[Read more...]8 Reasons You Should Send a Letter of Introduction
I spent most (OK, all) of my post on Monday explaining why I think that an LOI should not be your go-to tactic when looking for work. And in case you missed my post yesterday, I also revised my sample LOI to be a 5(ish) sentence LOI. So today, I wanted to share more of my newly…
[Read more...]Should Letters of Introduction Be the Cornerstone of Your Marketing?
I’ve talked about letters of introduction (LOIs) ad nauseam on this blog since I started blogging in 2013: how to write LOIs, who should get them, how many to send. For years, they were the cornerstone of my marketing efforts, and I have always considered them to be a very important part of an effective…
[Read more...]The Sound of Crickets: 5 Reason You Aren’t Getting Results from Your Content Marketing Writing Letter of Introduction
I got an email from a blog reader last week that asked why she wasn’t getting a response from her letter of introduction. I’ve run into the same issue myself and spent several months a few years ago making changes both in my letter and my process until I started seeing a good response rate.…
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