Posts by Jennifer Goforth Gregory
Why Content Marketing Writers Need to Understand the Terms Paid Media, Owned Media and Earned Media
During your conversations and emails with editors of traditional publications, there are most likely very few words that you don’t understand. When you first started freelancing, you may have had to look up what evergreen or proofs meant, but once you got a few stories under your belt, you could probably speak the lingo with…
Read More7 Secrets to Making Content Marketing Editing Gigs Work
Note from Jennifer: As part of the 2013 WordCount Blogathon, Michelle Rafter, an experienced content marketing writer and editor, and I are exchanging guest posts. Since editing is not one my gifts, Michelle is shares her insight as a freelance content marketing editor. You can read my post on the WordCount blog on getting started in…
Read More3 Potential Content Marketing Clients That Are Probably Not on Your Radar
Many writers immediately think of the companies that sell a product when looking for content marketing work. But there is a huge market for content marketing writing that many writers often overlook. Since the goal of content marketing is to build trust with potential customers, professionals who help people with sensitive and personal issues can…
Read MoreMy Content Marketing Writing Elevator Speech
After college, I worked as a technical writer for many years and I quickly developed an elevator speech to describe my new job when people asked what a technical writer actually did all day. Over the years, I perfected my speech and ended up with “I write manuals and online help that people will actually…
Read MoreWhat is the Typical Rate for Content Marketing Writing?
Everyone wants to know about money – including content marketing writers and potential clients. So, that’s what I am going to talk about today. Many writers mistakenly assume that content marketing writing is low paying, which I believe is partly due to the unfortunate similarity in the name with content mills (more on that in…
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