Posts by Jennifer Goforth Gregory
Content Marketing Writing: How to Write Thought Leadership Articles
I reread the email three times from the brand representative. I drafted at least two different versions of polite responses turning down the project. In the assignment letter, she had instructed that my next blog post be a “thought leadership piece” on the impact that Generation Y was having on the staffing industry and I…
Read MoreFreelance Friday – Oddest Combination of Stories on Your Desk at One Time?
I spent two years of my life updating the same two software manuals. Each morning, I came into my job as a technical writer, checked the change management system to see what new features were being developed, and set to work documenting them. Let’s just be polite and say that I was bored to tears.…
Read MoreWhat Exactly do Content Marketing Writers Write?
Sure, you know what content marketing writing is, but you may be wondering what exactly you will write when you land a content marketing gig. Actually, you have most likely already done most of the types of writing in other projects, just with a slightly different slant. Here are four common deliverables for content marketing writers:…
Read MoreHow Important is a Klout Score for Content Marketing Writers?
I am positive that I had a blank look on my face when a recruiter asked me a few months ago what my Klout score was. Not only did I not know my Klout score, I actually had no idea what a Klout score was. He kindly explained to me that a Klout score measured…
Read More5 Steps to Using Paid, Owned and Earned Media to Make More Money as a Content Marketing Writer
There is a brand you really want to write for, but you have heard they are really selective about their freelancers. Or perhaps you are responding to a job ad for a major company and you know that every other writer is going to apply as well. Often, to get a response from top brand,…
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