3 Ways to Use LinkedIn to Increase Your Content Marketing Writing Income

You most likely have had a LinkedIn profile for several years and probably have been connecting with professional contacts through the social media tool for quite some time. As a content marketing writer, you should also use LinkedIn to find new clients and increase the likelihood of clients contacting your for content marketing projects. 1. Update Your…

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3 New Content Marketing Vocabulary Words: SEO, SME, and Influencer

A few weeks ago, I published a cheat sheet for content marketing vocabulary since many writers transitioning from traditional journalism find themselves scrambling to learn the new lingo of content marketing. Here are three new words of the day: SEO (Search Engine Optimization) – You most likely have heard this term if you have been doing…

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What is the Difference Between a Copywriter and a Content Marketing Writer?

As I wrote about recently, many jobs listed on the job boards for copywriters are actually for content marketing writers. Since the field of content marketing is still evolving, writers and brands are both confused about the difference, and exactly what skill sets brands need in writers to produce effective copy. There are definitely a lot of…

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Do I send an LOI or a Pitch for a Content Marketing Gig?

When I attended the ASJA conference in New York City in April, a lot of fellow writers had the same question. When applying for a content marketing writing gig, do you send a pitch or a LOI? The term pitch or query typically refers to an idea for a magazine story that a writer sends to…

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