Posts by Jennifer Goforth Gregory
6 Things I Learned at the ASJA Content Connections Conference
After spending two whirlwind days at the ASJA Content Connections Conference in Chicago, I am both exhausted and very excited about the future of content marketing writing for freelance writers. The conference was FANTASTIC with lots of interesting sessions and opportunities for networking with both writers and people looking to hire writers. To say that…
Read MoreSample Content Marketing Writing Letter of Introduction
As I promised the attendees at my session at the Content Connections Conference in Chicago today (which was awesome and I’ll talk about more in the coming days), here is my sample content marketing letter of introduction (LOI). This a version of a letter that I would send to legal firms that could benefit from content…
Read MoreHow to Find Content Marketing Niches In Your Clips
One of the secrets to getting high-paying content marketing clients is to have a specialized niche. If you have experience writing about the industry or writing for the brand’s target customer, your LOI (Letter of Introduction) will stand out from other applicants and you will be more likely to get the work. I’ve talked previously about how…
Read MoreFinding the Right Social Media Followers for Content Marketing
When it comes to content marketing and social media, quality is slightly more important than quantity, especially once you have a good number of followers. Now, don’t get me wrong, quantity is very important as well, but quantity means nothing if your followers are not interested in the content you tweet or post. If people…
Read MoreThe Importance of Social Media for Content Marketing Writers
While all freelance writers should be active on social media, it is especially important for content marketing writers to have an active following of the target demographics for the brands that they write for. The reason is simple. If you are writing for a publication, the primary form of distribution of the content is through…
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