Posts by Jennifer Goforth Gregory
More than 40 Billion Reasons I am Thankful to Be a Content Marketing Writer
I had planned on writing a somewhat sappy post this week about why I am thankful to be a freelance content marketing writer. I was going to start with how thankful I am to have gotten to meet so many wonderful writers through my blog and ASJA this year. My post was going to talk…
Read More5 Secrets to Writing a Letter of Introduction that Gets You the Content Marketing Writing Job
Note from Jennifer: I will be speaking at the live B2B Marketing Chat on Thursday, Nov 21 at 1 pm EST on content marketing strategy and writing. The chat will be on Google+ Hangouts. I would love to have some of my readers join the free chat. To participate, RSVP here. You can also follow online on Twitter at #b2btechmktg.…
Read MoreAre You Already a Content Marketing Writer but Don’t Realize It?
I’ve had a number of writers tell me that they want to break into content marketing writing, but don’t know where to start. My standard reply is: “I’m almost positive that you are already a content marketing writer but don’t even realize it.” And once they think about it, they realize that I am correct. The…
Read MoreStraddling the Line: Ethical Issues of Writing both Journalism and Content Marketing
It used to be a breach of ethics for a journalist to write for corporate clients and print publications at the same time. But the underlying theme I heard at both the Content Connections Conference a few weeks ago and the ASJA Conference in April is that the line is getting blurry. Because of the shrinking print publication…
Read MoreYes, It’s OK to Go to the Dark Side: How to Find Agencies that Need Content Marketing Writers
I had a skip in my step and a new marketing ideas running through my head as I walked through the O’Hare airport last week after spending a few days at the ASJA Content Connections Conference. After years of hearing doomsday predictions about journalism and freelance writing opportunities, the news I heard at the conference…
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