Posts by Jennifer Goforth Gregory
View from the Other Side of the Desk: Q&A with Kathryn Hawkins
I was so impressed with Kathryn Hawkins’ blog post for freelancers about working with content marketing agencies that I wanted to ask her a few follow-up questions and share more of your insight with you. Kathryn has a unique perspective because she was a freelance writer for many years and now owns Eucalypt Media, a…
Read More3 Things Content Marketing Writers Should Read This Week
Instead of finishing up my blog post this morning, I spent hours on the local sledding hill hanging out with my kids and their friends. We got four inches of snow in Raleigh, which is a huge deal for us. Instead of feeling the nagging feeling of guilt that I usually do, I was able…
Read More5 Ways to Find Sources for Content Marketing Deliverables
Sourcing is one of the main areas where content marketing is different than traditional journalism. If you are working on an article for a consumer publication, then it is a given that you will get quotes and information from people in the industry. Typically, the publication’s main criteria for sources are that they are reputable and…
Read More5 Questions to Ask Before You Start Writing a Content Marketing Deliverable
You got the gig. Congratulations! But now you actually have to write an amazing piece of content that will wow your new client and provide value to their target customers. Since most clients are looking to establish a long-term relationship with a freelance writer and repeat clients are the best way to make a good…
Read MoreThe Roles of Luck and Timing in Getting a Content Marketing Writing Gig: The Importance of Following Up
Last week I set a personal record. I sent out a batch of LOIs and within two hours, I had landed a new assignment worth over $1,000. Even better, there is a high probability that the new client will have ongoing work for me. While I know that my carefully crafted LOI, updated content marketing…
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