Posts by Jennifer Goforth Gregory
The Importance of Having a Niche Or How I Learned I was Not A Fish Expert
I used to think that I could write about any topic, and for many years I was correct. When writing for consumer and trade publications, all I had to do was find great sources that knew about my subject and ask great questions. But I have learned (the hard way) that when it comes to…
Read MoreUse LinkedIn to Find Content Marketing Writing Gigs Part 2: Finding Companies using Content Marketing
Note from Jennifer: This is the second in a two-part series on using LinkedIn to find content marketing jobs. The first post explains how to use LinkedIn job listings to find hidden freelance opportunities. Keep your fingers crossed for me. Earlier this week, I spent an hour sending out LinkedIn Inmails offering my freelancer services…
Read MoreUse LinkedIn to Find Content Marketing Writing Gigs Part 1: Targeting LinkedIn Job Posting
It is a lot easier to sell your services to a company that is already engaged in content marketing than trying to convince a brand of the value in content marketing. While this strategy saves time and increases your odds of success, it can be challenging to identify those companies. This week, I am going to do a…
Read MoreHow to Respond the Question “What are Your Content Marketing Writing Rates?”
For writers who have been writing for consumer and trade publications, the question “What are your rates?” is a new one. When a publication hires you, they typically tell you the pay rate for the writing the article and you can take it or leave it. While you can sometimes negotiate that rate a bit,…
Read MoreHow Many Content Marketing Writing Letters of Introductions Should You Send Out?
It seems that most days I get an email from a reader telling me the happy news that they have gotten a content marketing writing gig. I am thrilled. But I have also gotten a few emails from readers saying that they have sent out a lot of letters of introductions over the past weeks…
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