Posts by Jennifer Goforth Gregory
What Exactly Does the Term Brand Mean to Content Marketing Writers?
Note from Jennifer: Thank you to Rochelle Melander, an excellent writing coach, for asking me to guest post on her blog Write Now Coach! Be sure to check out my post on breaking into content marketing writing as well as the rest of her blog, which is a great resource for writers. One of the most…
Read MoreMore than Just a Number: How to Use Your Income Goal to Make More Money in 2014
It’s easy to say “I am going to earn $70,000 this year.” But it’s harder to do it. I used to just take assignments and cash checks without really setting goals or tracking income. But I have found that my income dramatically increases when I am working towards a tangible number. Last week we talked about…
Read More8 Things to Consider When Estimating How Long a Content Marketing Deliverable Will Take to Complete
As we talked about earlier this week, one of the most important elements of making a good income is being able to accurately determine how long a content marketing deliverable will take you from start to finish. If you consistently underestimate, then you will be earning a much lower hourly rate than you probably thought…
Read MoreHow to Get the Best Content Marketing Pay Rate: By Word, By Hour or By Project
When an editor of a trade publication or consumer publication hires you, they typically tell you how much they will pay per word. There is little negotiating since the publication most likely works with freelancers all day long. However, when working with corporate clients, the pay model is not nearly as cut and dry, so typically…
Read More5 Ways to Network and Make Connections within Your Niche
I love networking with other writers. Writers are my people. And I have gotten many of my best leads over the years from fellow writers. But I recently realized that I need to do a better job of networking with influencers and potential clients within my niches. But all of this is totally out of…
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