Posts by Jennifer Goforth Gregory
6 Steps to Use Content Marketing Strategy to Find New Clients
Many writers think of content marketing only as a service that they can provide to brands and agencies. But content marketing strategy also a very effective technique for content marketing writers to use to increase their own business. By using the same principles that you use when creating content for your clients, you can draw new visitors…
Read MoreWhy it Can Take Months to Get Your First Assignment with a New Content Marketing Client
Each day I become more convinced that there is plenty of content marketing work for every skilled freelance writer who wants to write for brands and agencies. However, I think many writers get discouraged because it often takes several months to land your first assignment with a new client. When I ask how long they spent…
Read MoreYes, Writers Can Be Math People: How to Effectively Use Math and Statistics in Content Marketing Writing
Like many writers, I have always joked that I am not a math person. And I honestly believed it. But after hearing fellow writer Laura Laing speak at the ASJA conference last year on using math and statistics in writing, I realized that everyone, even me, could be a math person. Over the past year, I have…
Read MoreHow to Find 100 (Or More) Potential Content Marketing Writing Clients
A few weeks ago, I wrote a blog post stating that I thought writers who were in serious need of work should send out a lot of letters of introduction because freelance writing really is a numbers game. I went further out on a limb and said that a lot of LOIs wasn’t 20 but more like 100…
Read More5 More Tips for Finding the Best Contact Person for Your Content Marketing Letter of Introduction
I have spent the past few weeks focusing on marketing and have sent out over 100 letters of introductions this year so far. But I have to admit that one of the biggest challenges isn’t finding markets, but figuring out who is the best person to send my email to. Spending a few minutes searching…
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