Guest Post by Simon Campbell: Expanding Your Social Media Reach

Note from Jennifer: One of the my takeaways from the recent ASJA conference was that brands and agencies want writers with social media followings. Since that is an area where I need to improve, I enlisted a guest poster to share five strategies on how to expand your social media following. Today’s post is written…

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Finding B2B Content Marketing Clients for Any Niche

B2B content marketing is a great source of income for freelance writers and one that many writers don’t fully tap into. B2B stands for business-to-business, which means companies that are marketing their products to other companies. Most writers who have niches outside of business and technology assume that they don’t have expertise that would work in B2B.…

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5 Steps to Finding Brands in Your Content Marketing Niche

Many writers think that their niche doesn’t lend itself to content marketing writing.  But I honestly think that will a little creativity and thought that you can find markets for any niche in content marketing writing. Yes, certain niches have more options and some niches pay better, but it I think that every industry has…

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Take the First Step Towards Content Marketing Writing

I was surprised at the number of writers who told me at the ASJA conference that they want to add content marketing writing to their services, but aren’t sure where to start. But I can see that if content marketing is totally new (or you think it’s new) that it can seem overwhelming. So today I…

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5 Things I Learned from the 2014 ASJA Conference in NYC

I am exhausted and energized at the same time. I returned last night from the annual ASJA conference in New York City and have so much to share. I will be posting a lot of specific information that I learned over the next few weeks, but today I wanted to share my top five overall…

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