Posts by Jennifer Goforth Gregory
5 Reasons Hobbies Make Good Content Marketing Niches
Writers often forget about their hobbies and interests when brainstorming niches and marketing ideas. However, I have found pastimes are a create source of niches. During my workshop on finding your niches at Content Connections, several of the writers were struggling to find a niche that they felt excited about and could see the possibilities until…
Read More7 Things I Learned from Content Connections 2014 in Chicago
I boarded my plane home to North Carolina this week with my notepad and head full of new ideas for my business after attending the ASJA Client Connections Conference in Chicago. I am exhausted, energized and already counting the days till the ASJA annual conference Connect for Success in New York City from April 30…
Read MoreWhat I Learned about Content Marketing on My Summer Vacation
I’m back! I took the summer off from blogging to focus on my family and my own business. But now I am back to posting regularly about content marketing. I always hated those essays that we had to write in the fall about what we did over our summer vacation, but I’m going to bring…
Read More5 Steps to Increase Your Income By Reducing Revision Requests
Earlier this week, I wrote about why I think that the endless revision cycle is a fish tale that keeps journalists away from content marketing. However, it does happen. Each time I have finished a project that had multiple revision cycles, I realized that in most cases that there were steps I could have taken…
Read MoreThe Myth of Endless Revisions: A Content Marketing Writing Fish Tale
One of the most common reasons I hear about why a writer doesn’t want to go into content marketing is that they don’t want to always endure an endless revision process with multiple stakeholders. At first I bought into the myth of this never-ending revision cycle and assumed that I had just gotten lucky. But…
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