Niches
Q&A with the Aviation Queen: Finding a Lucrative Niche in the Air
Note from Jennifer: Since a few readers were concerned about limiting themselves with super specific niches, I wanted to find examples of writers who have more more work not less by focusing on a narrow niche. One of my favorite examples is Benét J. Wilson, aka “The Aviation Queen” She focuses on everything related to airplanes…
[Read more...]5 Answers to Your Questions about Niches
I decided to do a bonus post this week since I’m on a deadline and am procrastinating. I’m using the excuse that several readers had some great questions about my post on having sub-niches that I am betting other people have as well. But really the reason is that I have like a million things…
[Read more...]Why You Should Not Be a Health, Technology, Finance, Food or Travel Content Marketing Writer
I’m exhausted and energized at the same time. I spent the past few days at the ASJA Dream Bold Regional Conference in Atlanta. I got to hang out with writer friends (if you ever get a chance to go on the Wine Walk in Decatur, GA, your answer should be yes), meet longtime blog readers…
[Read more...]Favorite Blog Posts You Might Have Missed
I realized this week that I have written a lot of blog posts in the past three and a half years. When I started in 2013, I was basically writing for myself for a good six months. Literally, some weeks there were like seven page views and I think they were all mine or my…
[Read more...]Break the Catch 22: How to Use Double-Niche Stories to Break into a New Niche
I wanted to get into hospitality writing several years ago, but I had no clips. I had plenty of clips in small-business writing, tech clips and feature stories galore. But every time I approached a hospitality content-marketing client, they wanted hospitality clips. I was learning the hard way that even more so than in journalism, content marketing…
[Read more...]