Getting Started in Content Marketing
5 Questions You Need to Ask Before You Take on Any Content Marketing Writing Project
Note from Jennifer: Today is our second post in Mridu Khullar Relph’s guest post series on content marketing. Mridu is offering a fantastic course on content marketing (Content Marketing for Journalists) starting next week and wanted to share her insight with my readers as well. She is offering a discount to my readers (see below for details.) I…
[Read more...]Storytelling: What Does it Actually Mean and Why the Trend is Good News for Journalists
You’ve probably seen a job posting for a content marketing writer that mentions that they are looking for a storyteller. Or heard the term storytelling while reading about content marketing strategy. Maybe a client has even told you that they were looking for a piece to be storytelling. But several writers have asked me what…
[Read more...]3 Things You Need to Know about B2B Content Marketing
The majority of my income comes from B2B content marketing. B2B is when you are writing for a company that is selling their products or services to another company. American Express OPENForum is an example of B2B because AmEx issues business credit cards to other businesses. B2B is very lucrative for freelance writers because most…
[Read more...]My 5 Favorite Blog Posts from 2014
With round up lists of 2014 dominating the media the next two weeks, I thought I would jump on the bandwagon. I’m also feeling a little lazy and didn’t want to write a new post. Not to mention the fact that I have 34 people coming to my house for dinner tomorrow night for our…
[Read more...]5 Steps to Finding Brands in Your Content Marketing Niche
Many writers think that their niche doesn’t lend itself to content marketing writing. But I honestly think that will a little creativity and thought that you can find markets for any niche in content marketing writing. Yes, certain niches have more options and some niches pay better, but it I think that every industry has…
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