The Most Impactful Thing You Can Put on Your Website
When a prospective client looks at your website, you have a short amount of time to impress them. In a very short time, like under 30 seconds, you need to communicate that you are an experienced writer, have subject matter expertise and that you can do a great job for their company or agency. It’s…
[Read more...]How to Deal with Crickets and Delays: The Waiting Game
Sometime in late 2015, I was contacted by an agency that found me on LinkedIn about a huge 12-month content strategy project with a bucket list client that was probably worth something in the six-figure range. She gave me the impression the gig was mine and would be starting soon, but no contract. Then she…
[Read more...]Guest Post by Alma-Jasmin Smajlovic: Start Local When Looking for New Clients
Note from Jennifer: I think many writers overlook local companies and agencies when in fact they are often more willing to hire a local writer. When Alma-Jasmin told me that she found her first gig by starting local, I wanted to share her success with everyone since I think it is a great strategy. In…
[Read more...]How Non-Geek Writers Can Add a B2B Technology Niche
If you talk to a technology content marketing writer these days, they are likely to tell you that business is booming. Not just that they are doing well, but the majority of writers I know have more work than they can handle and are turning down well-paying gigs simply so they have time to do…
[Read more...]Two Questions You Must Answer To Land More Content Marketing Clients
It was 2008. My youngest had just started school and I was determined to make this freelancing thing work. So I took pretty much any client that came along. I was marketing my services to anyone who would hire me. Yes, I got some work, but not a ton. It wasn’t till around 2011 when…
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