Trends
Freelancing in the Pandemic – Rebuilding a House of Cards
Before the pandemic, my freelance business felt very solid to me. I had worked hard for 13 years to build relationships, clips and expertise. While I went through typical periods with slower amounts of work (especially January and summer), my business felt like a house built on a cement foundation. I had to work smart…
[Read more...]Editorial calendars are getting shorter—here’s how to make it work
My work calendar was pretty empty at the beginning of June. I had an assignment or two, but that was it. And when I posted on the Freelance Content Marketing Writer group on Facebook, many others felt the same way. I tried not to panic and to enjoy the time but I will be honest,…
[Read more...]Guest Post: Kristen Hicks finds 3 content creation themes for writers at Content Marketing World
Note from Jennifer: I wrote a blog post last month about Content Marketing World, which I didn’t attend for the first time in four years. While I was able to following along on Twitter and rounded up some of my favorite quotes from the conference, it’s no substitute for actually being there. Fortunately, Kristen Hicks…
[Read more...]Guest Post by Chuck Leddy: Will Robots Steal Our Marketing Jobs?
Note from Jennifer: There has been a lot of talk in recent months about the future of writing with the increase of automation and artificial intelligence. In fact, a very interesting article on how companies can use AI to find freelance writers was published on Content Marketing Institute yesterday. So this guest post from Chuck…
[Read more...]Storytelling: What Does it Actually Mean and Why the Trend is Good News for Journalists
You’ve probably seen a job posting for a content marketing writer that mentions that they are looking for a storyteller. Or heard the term storytelling while reading about content marketing strategy. Maybe a client has even told you that they were looking for a piece to be storytelling. But several writers have asked me what…
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