A few weeks ago, I published a cheat sheet for content marketing vocabulary since many writers transitioning from traditional journalism find themselves scrambling to learn the new lingo of content marketing. Here are three new words of the day: SEO (Search Engine Optimization) – You most likely have heard this term if you have been doing…

As I wrote about recently, many jobs listed on the job boards for copywriters are actually for content marketing writers. Since the field of content marketing is still evolving, writers and brands are both confused about the difference, and exactly what skill sets brands need in writers to produce effective copy. There are definitely a lot of…

Sure, you know what content marketing writing is, but you may be wondering what exactly you will write when you land a content marketing gig. Actually, you have most likely already done most of the types of writing in other projects, just with a slightly different slant. Here are four common deliverables for content marketing writers:…

A few weeks ago, I answered the question “What is Content Marketing Writing?” in my post Content Marketing Writing 101. But my post really was just the penny answer to a $5 question. Whether you are just getting started in content marketing or have three dozen clips to your name, it’s important to continue learning…

Last week, I talked about the three main differences between content marketing writing and traditional journalism. Today, I wanted to talk about the similarities between the two types of writing to further illustrate that successful freelance writers can easily use the skills they already have to provide content marketing writing services to brands. Here are four…