I didn’t plan to become a content marketing writer. Two years ago, I applied for a job ad and found myself on several content marketing projects. When I started I couldn’t explain what content marketing was. But over the last two years, I have learned a lot the hard way about content marketing, how to…

Last week, I talked about the three main differences between content marketing writing and traditional journalism. Today, I wanted to talk about the similarities between the two types of writing to further illustrate that successful freelance writers can easily use the skills they already have to provide content marketing writing services to brands. Here are four…

The great news for writers considering content marketing writing is that the writing skills we have honed doing other types of writing are directly applicable to content marketing writing. However, there are a few subtle differences between content marketing writing and traditional journalism that are important for writers to understand. 1. The Purpose of Content…

I always assumed that my worth as a freelance writer would be measured by the number of articles that I could place in the glossy magazines found on the checkout racks at the grocery store. But with many traditional publications moving to online versions exclusively or shutting their doors completely, it is almost impossible for…