Posts by Jennifer Goforth Gregory
How I Landed $50K in New Content Marketing Clients in 45 Days
Note from Jennifer: If you are new to the blog, WELCOME and thanks for visiting! We have had many new visitors due to the popularity of this post. If you like what you read, be sure to subscribe to my blog (blue box on the right side of the page) so that you can receive emails with…
Read MoreHow 10 Minutes with Pat Conroy Changed My Life
Today I am not going to talk about content marketing. But instead I want to share how the 10 minutes I spent with author Pat Conroy, who passed away on Friday, changed my life. I am positive that without that brief conversation that I would probably still be writing boring technical manuals in a…
Read MoreTwitter is Not a Crockpot: How I Got Less Lame on Twitter
I used to be totally embarrassed about my Twitter account. I had some followers and would occasionally tweet links to published stories. But beyond that, my account was pretty lame and nowhere near what was expected of someone writing about B2B content marketing and data driven marketing. (OK, it was really lame, given how low…
Read More3 Things I Learned at the High Five Conference in Raleigh
I left my house this week and put on grownup clothes – a.k.a. something other than the jeans and sweater I wear while working from home – and spent two days at the High Five Conference hosted by the American Marketing Association in Raleigh. Huge bonus that it was just 25 minutes down the road. And, just…
Read MoreBreak the Catch 22: How to Use Double-Niche Stories to Break into a New Niche
I wanted to get into hospitality writing several years ago, but I had no clips. I had plenty of clips in small-business writing, tech clips and feature stories galore. But every time I approached a hospitality content-marketing client, they wanted hospitality clips. I was learning the hard way that even more so than in journalism, content marketing…
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