Letters of Introduction
Why You Need to Reach Out to All Clients (Current and Past) in the Next Few Days
In the past few days, two of my clients hit the pause button on projects because of the uncertainty related to coronavirus. But two other clients (both in the tech field) contacted me in a panic saying that their company is frantically trying to produce more content related to helping businesses operate entirely remotely. My…
[Read more...]Why I Don’t Heavily Personalize Cold LOIs
Quantity vs Personalized – What is the Balance? Writers often complain about how time consuming it is to send out LOIs (Letters of Introduction) and I don’t disagree. But one of my secrets to sending out a lot of LOIs in a relatively short period of time is that I don’t heavily personalize each LOI.…
[Read more...]Guest Post: How Ryan Douglas uses video LOIs to attract new writing clients
Note from Jennifer: Marketing yourself as a freelance content marketing writer requires creativity as well as dedication. Ryan Douglas, who wrote a guest post back in January about doubling his income after firing a client, has come up with a great way to set yourself apart from the crowd. He creates customized video Letters of…
[Read more...]Guest Post: What Gary Wollenhaupt Learned from Customizing LOIs
Note from Jennifer: After I wrote a post recently about customizing your Letters of Introduction (LOIs) for multiple niches, I received a number of comments from my readers. One was from Gary Wollenhaupt, and he said my five(ish) sentence LOI was really working well for him. Then he put my advice for customized LOIs into practice…
[Read more...]7 Steps to Reaching out to Potential Clients Using Letters of Introduction
There is a crap ton (yes, that’s my new favorite word) of information about writing letters of introduction (LOIs) on this blog. But it’s all in different places and can be difficult to find. When I talk to writers at conferences or in-person, they want a step-by-step guide to the LOI process. While I know…
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