Getting Started in Content Marketing
Take the First Step Towards Content Marketing Writing
I was surprised at the number of writers who told me at the ASJA conference that they want to add content marketing writing to their services, but aren’t sure where to start. But I can see that if content marketing is totally new (or you think it’s new) that it can seem overwhelming. So today I…
[Read more...]Why it Can Take Months to Get Your First Assignment with a New Content Marketing Client
Each day I become more convinced that there is plenty of content marketing work for every skilled freelance writer who wants to write for brands and agencies. However, I think many writers get discouraged because it often takes several months to land your first assignment with a new client. When I ask how long they spent…
[Read more...]3 Things Content Marketing Writers Should Read This Week
Instead of finishing up my blog post this morning, I spent hours on the local sledding hill hanging out with my kids and their friends. We got four inches of snow in Raleigh, which is a huge deal for us. Instead of feeling the nagging feeling of guilt that I usually do, I was able…
[Read more...]What Exactly Does the Term Brand Mean to Content Marketing Writers?
Note from Jennifer: Thank you to Rochelle Melander, an excellent writing coach, for asking me to guest post on her blog Write Now Coach! Be sure to check out my post on breaking into content marketing writing as well as the rest of her blog, which is a great resource for writers. One of the most…
[Read more...]Are You Already a Content Marketing Writer but Don’t Realize It?
I’ve had a number of writers tell me that they want to break into content marketing writing, but don’t know where to start. My standard reply is: “I’m almost positive that you are already a content marketing writer but don’t even realize it.” And once they think about it, they realize that I am correct. The…
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