Content Marketing Strategy
5 Steps to Using Paid, Owned and Earned Media to Make More Money as a Content Marketing Writer
There is a brand you really want to write for, but you have heard they are really selective about their freelancers. Or perhaps you are responding to a job ad for a major company and you know that every other writer is going to apply as well. Often, to get a response from top brand,…
[Read more...]Why Content Marketing Writers Need to Understand the Terms Paid Media, Owned Media and Earned Media
During your conversations and emails with editors of traditional publications, there are most likely very few words that you don’t understand. When you first started freelancing, you may have had to look up what evergreen or proofs meant, but once you got a few stories under your belt, you could probably speak the lingo with…
[Read more...]Why a Content Marketing Writer Needs to Understand Content Marketing Strategy
When you are assigned a story by an editor at Family Circle or a trade publication such as QSR magazine, the editor doesn’t typically ask for advice on what stories she should include in the July issue. Nor do they call you for your input on the overall messaging of the article. Sure, you will…
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