Content Marketing Strategy
5 Things Content Marketing Writers Need to Know about SEO
One of the biggest reasons clients decided to create content and hire a freelance content marketing writer is to increase their Google Search ranking to reach new potential customers. Companies hire people like us to create content that their target audience will find while searching. But it is also essential that each piece of content use Search Engine Optimization…
[Read more...]My 2015 Freelance Writing Resolutions
Note: I apologize for the emails last night with broken links. I was trying to schedule my posts in advance and accidentally posted most of January at the same time. I promise that emails from this point forward will be correct and working. So sorry! OK, so in addition to saying that I’m finally going…
[Read more...]Guest Post by Simon Campbell: Expanding Your Social Media Reach
Note from Jennifer: One of the my takeaways from the recent ASJA conference was that brands and agencies want writers with social media followings. Since that is an area where I need to improve, I enlisted a guest poster to share five strategies on how to expand your social media following. Today’s post is written…
[Read more...]6 Steps to Use Content Marketing Strategy to Find New Clients
Many writers think of content marketing only as a service that they can provide to brands and agencies. But content marketing strategy also a very effective technique for content marketing writers to use to increase their own business. By using the same principles that you use when creating content for your clients, you can draw new visitors…
[Read more...]3 Things You Need to Know About Your Target Market for Content Marketing Writing
A client recently hired me to write a case study as his first step into content marketing. He owned a small business and had never hired a writer, much less a content marketing writer. During our conversation, he covered everything that he thought was important for me to know about the assignment: the focus on the…
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