Content Marketing Ethics
Guest Post by Leah Ingram: Why Health Writers Can Do Content and Journalism
Note from Jennifer: Today we have guest post from one of my friends and fellow content marketing writer, Leah Ingram. She is a writer based in New Jersey and has been a member of the American Society of Journalists & Authors (ASJA) for 20 years. Leah is the author of 14 books and has created content for many brands,…
[Read more...]Will Editors Still Hire You If You Write Both Content and Journalism?
It’s almost impossible to have a conversation about content marketing writing either online or in person without this question coming up. The other concern, which is intertwined with this question, is whether a person can ethically write both content marketing and journalism. Last week, I wrote about my lines in the sand and how I…
[Read more...]Can You Ethically Write Both Content Marketing and Journalism?
Note from Jennifer: Thank you so much to everyone who participated in the January Marketing Content. I was thrilled that so many people entered! I will be posting the winner later this week. The answer is absolutely yes. And I think that many writers, including myself, successfully straddle this line. In fact, I think that…
[Read more...]Placing an Article: What it is and Why you Shouldn’t do it
The call started like almost every other call with a potential client. Small talk. A few questions to me about writing experience and industry knowledge. A few answers from him about his needs. It was going well. My radar said it seemed like a solid client. He owned a small content marketing company with a…
[Read more...]Straddling the Line: Ethical Issues of Writing both Journalism and Content Marketing
It used to be a breach of ethics for a journalist to write for corporate clients and print publications at the same time. But the underlying theme I heard at both the Content Connections Conference a few weeks ago and the ASJA Conference in April is that the line is getting blurry. Because of the shrinking print publication…
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