Content Creation
5 Steps to Increase Your Income By Reducing Revision Requests
Earlier this week, I wrote about why I think that the endless revision cycle is a fish tale that keeps journalists away from content marketing. However, it does happen. Each time I have finished a project that had multiple revision cycles, I realized that in most cases that there were steps I could have taken…
[Read more...]The Myth of Endless Revisions: A Content Marketing Writing Fish Tale
One of the most common reasons I hear about why a writer doesn’t want to go into content marketing is that they don’t want to always endure an endless revision process with multiple stakeholders. At first I bought into the myth of this never-ending revision cycle and assumed that I had just gotten lucky. But…
[Read more...]5 Things I Learned from the 2014 ASJA Conference in NYC
I am exhausted and energized at the same time. I returned last night from the annual ASJA conference in New York City and have so much to share. I will be posting a lot of specific information that I learned over the next few weeks, but today I wanted to share my top five overall…
[Read more...]Yes, Writers Can Be Math People: How to Effectively Use Math and Statistics in Content Marketing Writing
Like many writers, I have always joked that I am not a math person. And I honestly believed it. But after hearing fellow writer Laura Laing speak at the ASJA conference last year on using math and statistics in writing, I realized that everyone, even me, could be a math person. Over the past year, I have…
[Read more...]5 Ways to Find Sources for Content Marketing Deliverables
Sourcing is one of the main areas where content marketing is different than traditional journalism. If you are working on an article for a consumer publication, then it is a given that you will get quotes and information from people in the industry. Typically, the publication’s main criteria for sources are that they are reputable and…
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