Content Creation
What is ghostwriting in content marketing?
Writers often refer to any piece with someone else’s byline as ghostwriting. But that isn’t accurate. There are two types of projects that are often referred to as ghostwriting. Both have someone else’s byline on them, but only one is actual ghostwriting. I’ll explain. “Slap a name on the story” writing For this type of…
[Read more...]Tips from freelance writers for staying focused and productive during social distancing
Note from Jennifer: If you weren’t able to join the Content Strategy kickoff call with me and Carol Tice, you can listen to the recording HERE. I am offering a 4-week bootcamp with Carol in April to teach you how to increase your income with content strategy, click HERE for more information and to register.…
[Read more...]Guest Post: Cat DiStasio rounds up advice for writing better conclusions
Note from Jennifer: Every writer faces challenges in their writing process. Some people stress out over interviews, while others struggle with certain types of deliverables, like white papers. Recently, in the Freelance Content Marketing Writer group on Facebook, Cat DiStasio confessed to stumbling over writing conclusions and was met with loads of insightful advice from…
[Read more...]Guest Post: Use Cat DiStasio’s social media tips to create posts for your content marketing assignments
Note from Jennifer: More and more these days, content marketing clients are asking for a social post or two to go along with deliverables. I’m a good writer but writing for social media is not my specialty. That’s why I asked Cat DiStasio to share some advice for content marketing writers who need to craft…
[Read more...]Guest Post: Kristen Hicks finds 3 content creation themes for writers at Content Marketing World
Note from Jennifer: I wrote a blog post last month about Content Marketing World, which I didn’t attend for the first time in four years. While I was able to following along on Twitter and rounded up some of my favorite quotes from the conference, it’s no substitute for actually being there. Fortunately, Kristen Hicks…
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